Business Confidence Survey 2025/26
AHK Greater China
Key Findings
Beijing, December 2, 2025:
The German Chamber of Commerce in China released its
Business Confidence Survey Report 2025/26
Partnerships Reloaded: Companies step up strategic cooperations to leverage knowledge and grow business in China.
Dr. Martin Hofmann: “Sophisticated partnerships with Chinese companies, together with a third wave of localization that focuses on R&D and its speed of industrialization, have become key response mechanisms for German companies in China to strengthen their market position and drive not only local but also global top innovations.”
68%
A remarkable two thirds (68%) of (survey) participants are already engaged with Chinese companies going abroad, mainly by providing products and services (44%).
56%
The survey shows that 56% of German companies are considering more engagement with Chinese partners. The aim is to leverage knowledge and expand business in China.
Last year (2025), German investment in China increased by more than 55%, the UK by 15.9%, and Switzerland by 66.8%—European companies are looking eastward And "throw It Eastward“.
Source: Xinhua News Agency
3 February 2026 > Expectations Behind the "Looking East" of German Enterprises' Overseas Investment.
German companies are reducing investments in the U.S. while turning their attention to the China market.
Two recent reports released by the German Institute for Economic Research outline significant changes in the overseas investment landscape of German companies.
Source: Recent reports released by the German Institute for Economic Research.
In 2025, as the global investment landscape quietly shifts the study shows that German enterprises' direct investment in the US decreased by about 45% year on-year from February to November 2025, while German investment in China increased by more than 50% year-on-year in 2025.
Are these findings enough motivation for you to give it some thought?
Let's find out. Contact us and get your market research and feasibility study started.